We aim to be environmentally friendly and apparel fashion-forward.

On an annual basis, humans use approximately half a trillion cotton products, which equals the size of 8 cotton balls for every person alive! Growing cotton in soil is incredibly harmful to the environment; not only do we rely on water from our diminishing Earth, but soil is always being displaced. However, eco-friendly cotton can be grown in a more sustainable way by using less water. The most popular process is hydroponic farming.

This allows for commercial, 3rd world, small-scale and home soil farming while at the same time protect the environment without sacrificing crop yield or quality.

Willy Dustice, a Smith College student, has taken on the task of designing eco-friendly apparel that not only fits modern fashion trends but also reflects a dedication to the natural world.

Often constructed using cotton, our clothing is one of the most relevant ways for us to get whatever form of eco-friendliness we can from out products. Hydroponic farming isn't the only thing humans are doing to the environment and its harming nature.

The generation of textile dye pollutes the environment and at the same time uses a lot of mixed organic dyes; and electroplating used in textile finishing is another factor. With a drive to be mindful and environmentally friendly, eco-friendly cotton is an essential step to reconsider before sourcing your next gear. Firstly, cotton is an incredibly sustainable and versatile fabric which lends itself well to sustainable design. Secondly, unlike the other materials in the industry, its far easier to create fabric from cotton through recycling and innovation. And finally, eco-friendly cotton production – which grows mainly in Europe and Turkey -- is at an all-time high, with the country's output four times greater than America’s and 1600 times higher than France’s.

With these environmental factors taken into consideration, who wouldn't want to buy sustainable apparel?